INDUSTRY:
ART
CLIENT:
LUSH STUDIO
YEAR:
2024
EXPERIENCE:
EFFECTS
Violet Orbit
about.
A grid of identical rectangles. Tactical vests, body armor, protective gear all trapped in sameness. Users hunting for mission-critical equipment couldn't tell one product from another without diving into descriptions. The catalog wasn't working. It was hiding.
Cluttered, Hard to read, No differentiation.
The Breakthrough
TAGS
Simple markers beneath each product. Ballistic-rated. NIJ-certified. Modular. Lightweight. Instant differentiation at a glance. No reading required. No guesswork. Just clarity.
But tags were just the beginning.
Great features need great foundations. The entire catalog was rebuilt from the ground up.
Bigger, Bolder Images
Bigger, bolder product images command attention. Equipment details emerge in crystal clarity—stitching, materials, construction—visible at first scroll. Users see what they're buying before they decide.
Visual Hierarchy
Refined visual hierarchy guides the eye naturally. Every element earns its place. Product names anchor the page. Nothing competes. Everything flows.
Streamlined Information Architecture
Categories that make sense. Reduced friction. Filters work intuitively. The path from browse to buy becomes invisible. Because the best design doesn't make users think—it makes them move.
CTAs
Clear, confident CTAs convert interest into action. "Add to Cart" buttons stand out without screaming. "Quick View" options respect the user's pace. Every interaction feels considered, deliberate, right.
result.
Violet Orbit is an abstract 3D design focused on creating minimalist bubble forms with soft but striking transitions in purple hues. This project was developed for artists and graphic designers looking for unique, modern elements to incorporate into their compositions. These bubbles bring movement and depth to any visual piece while remaining versatile and compatible with various design styles. Violet Orbit provides artists with a flexible design element that enhances their work with an abstract yet captivating aesthetic.
testimonial.
A catalog that doesn't just look better, it performs better.
