CATALOG PAGE REVAMP
The Problem
A grid of identical rectangles. Tactical vests, body armor, protective gear all trapped in sameness. Users hunting for mission-critical equipment couldn't tell one product from another without diving into descriptions. The catalog wasn't working. It was hiding.
Cluttered, Hard to read, No differentiation.
The Breakthrough
TAGS
Simple markers beneath each product. Ballistic-rated. NIJ-certified. Modular. Lightweight. Instant differentiation at a glance. No reading required. No guesswork. Just clarity.
But tags were just the beginning.
Great features need great foundations. The entire catalog was rebuilt from the ground up.
Bigger, Bolder Images
Bigger, bolder product images command attention. Equipment details emerge in crystal clarity—stitching, materials, construction—visible at first scroll. Users see what they're buying before they decide.
Visual Hierarchy
Refined visual hierarchy guides the eye naturally. Every element earns its place. Product names anchor the page. Nothing competes. Everything flows.
Streamlined Information Architecture
Categories that make sense. Reduced friction. Filters work intuitively. The path from browse to buy becomes invisible. Because the best design doesn't make users think—it makes them move.
CTAs
Clear, confident CTAs convert interest into action. "Add to Cart" buttons stand out without screaming. "Quick View" options respect the user's pace. Every interaction feels considered, deliberate, right.
But the hero? Still the tags.
A grid of identical rectangles. Tactical vests, body armor, protective gear all trapped in sameness. Users hunting for mission-critical equipment couldn't tell one product from another without diving into descriptions. The catalog wasn't working. It was hiding.
Cluttered, Hard to read, No differentiation.
Result
A catalog that doesn't just look better, it performs better.
